We knew 'there's no replacement for displacement,'" says Doug Scott, manager of Ford's truck marketing group. "That's a very popular saying among full-sized pickup customers--which just shows their love for the V-8 engine. We knew we had a marketing challenge."
ford dealers f150 truck
ford dealers f150 truck
ford dealers f150 truck
ford dealers f150 truck
ford dealers f150 truck
Ford offered V-6s mostly to satisfy fleet buyers who needed the most inexpensive truck available with decent fuel economy. Very few V-6 F-150s were sold to retail buyers, and those that were tended to be the $199-a-month lease deal specials. Most years the V-6 accounted for well under 10 percent of sales.
But the EcoBoost name was taking off in other Ford vehicles. EcoBoost is Ford's marketing term for direct-injection turbocharged engines that deliver high performance and better fuel economy.